Vice President of Media (B2B)

Vice President of Media (B2B)
Location: London / Hybrid /Remote
£100-120k great benefits and high growth company culture with a leading b2b tech agency.

The Role:
Step into a pivotal role as Vice President of Media (B2B) and lead the vision, strategy, and execution of media planning, buying, and activation for a premier agency’s B2B clients. This position offers the chance to shape the agency’s B2B media offering, driving growth through innovative, data-driven campaigns and trusted client relationships.

Why This Role Stands Out:
– Influence and Impact: Lead high-profile campaigns that directly contribute to client success and agency growth.
– Leadership and Development: Mentor and inspire a team of media directors, planners, and specialists, fostering a culture of collaboration and innovation.
– Strategic Prowess: Define and implement comprehensive media strategies tailored to B2B audiences, integrating advanced targeting methods and multi-channel approaches.
– Client Engagement: Serve as the senior media advisor, building trust and providing actionable, data-driven solutions to complex challenges.
– Industry Recognition: Represent the agency as a media expert during client meetings, industry events, and thought leadership initiatives.

Key Responsibilities:
– Client Leadership: Oversee the strategy and execution of media campaigns, ensuring alignment with business objectives and marketing goals.
– Pitch & Business Development: Lead media strategy for new business pitches, collaborating with account teams to craft compelling narratives.
– Strategic Leadership: Implement media strategies integrating ABM, programmatic, social, search, and traditional channels.
– Team & Talent Development: Mentor and inspire the media team, building expertise in B2B media.
– Operational Excellence: Ensure campaigns are delivered on time, within budget, and aligned with KPIs.
– Thought Leadership: Share insights and expertise, staying updated on B2B trends and media innovations.

Qualifications:
– Experience: 12-15+ years in media strategy and execution, with a strong focus on B2B clients and campaigns.
– Leadership: Proven experience managing client relationships and leading pitches for high-value accounts.
– Expertise: Advanced knowledge of ABM platforms (e.g., Demandbase, 6sense, Terminus) and multi-channel B2B strategies.
– Skills: Exceptional presentation and communication skills, strong analytical mindset, and collaborative leadership style.

Skills & Competencies:
– Proficiency in programmatic, social (e.g., LinkedIn, Meta), search, and traditional media channels for B2B marketing.
– Ability to translate complex data into actionable insights and recommendations.
– Success in managing cross-functional teams and driving exceptional client results.

This role is an exceptional chance to leverage your expertise, lead innovative campaigns, and drive significant impact within a dynamic agency environment. If you are a seasoned leader with a passion for B2B media, this is your moment to shine.

Keywords: Media Planning, Media Strategy, ABM, Demand Generation, b2b marketing, Digital Advertising, Paid Media, Programmatic